Digital Marketing Executive

Job Description

Key Responsibilities:

• Develop and execute digital marketing campaigns across SEO, SEM, email marketing, and social media channels, with a focus on media technology.
• Write, edit, and publish high-quality content for websites, blogs, social media, email newsletters, and digital platforms, covering topics related to media technology, digital transformation, and innovation.
• Optimize content for search engines (SEO) and ensure best practices in keyword research, metadata, and link building.
• Plan and manage social media accounts, including content scheduling, audience engagement, and performance analysis within the media tech space.
• Monitor website traffic and user engagement using analytics tools (Google Analytics, SEMrush, etc.) and suggest improvements.
• Collaborate with graphic designers, developers, and other team members to create engaging marketing materials, including interactive media.
• Stay updated with the latest trends in media technology, AI-driven marketing, and digital advertising to implement innovative strategies.
• Manage paid ad campaigns on Google Ads, Facebook, LinkedIn, and other digital platforms to drive traffic and conversions, specifically targeting media technology audiences.
• Assist in email marketing campaigns, including crafting compelling email copies and optimizing for better open and click-through rates.
• Conduct competitor research and market analysis to identify new opportunities for growth in the media technology sector.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, Media Technology, or a related field.
• 2+ years of experience in digital marketing with a strong emphasis on content writing and media technology.

Preferred Skills:

• Excellent writing, editing, and proofreading skills with attention to detail, especially in the technology and media domain.
• Hands-on experience with SEO tools like Google Analytics, Ahrefs, SEMrush, or Moz.
• Proficiency in social media marketing platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Knowledge of Google Ads, Facebook Ads Manager, and other PPC platforms.
• Familiarity with digital media tools, video marketing, and interactive content creation.
• Basic understanding of graphic design tools (Canva, Adobe Photoshop, Premiere Pro) is a plus.
• Experience with email marketing tools like Mailchimp, HubSpot, or Active Campaign.
• Familiarity with CMS platforms like WordPress.
• Understanding of HTML, CSS, and basic web development for digital media projects.
• Knowledge of AI-driven marketing and automation tools.
• Experience in multimedia content creation, including podcasts, videos, and infographics.
• Strong analytical and problem-solving skills.
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
• Excellent communication and teamwork skills.If you are a creative and analytical thinker with a passion for digital marketing, media technology, and content creation, we’d love to hear from you!